Tartex uses customized PermaSafe® IML packaging from Sonoco, which combines maximum convenience and long shelf life with an eye-catching appearance at the point of sale. The spreads have been sold in European health food stores since
A pioneer in vegan nutrition, Tartex introduced the first 100% plant-based spread more than 70 years ago. Today, the Tartex brand is produced by Allos Hof-Manufaktur, a subsidiary of the
“We closely collaborated with our customer, Allos Hof-Manufaktur, to customize a package based on our PermaSafe containers,” said
Sonoco incorporated several special touches into the container, including a barrel design that replicates tiny wooden slats and a special matte finish. In addition to being visually appealing, the barrel structure enhances rigidity and reduces the amount of material required. The matte label was custom-developed by Sonoco to impart a natural, paper-like feel, underscoring the natural appeal of the product.
The packaging is also safe and functional. The user-friendly lid is easy to open and resealable, and the die-cut aluminum membrane seals the packaging. "After sterilization, the spreads keep in the PermaSafe container for twelve months without refrigeration," said Rothschink. "This makes IML packaging a modern and consumer-friendly alternative to metal cans."
In the IML process, the polypropylene containers are manufactured and labeled in a single operation. Key advantages include the container's eye-catching appearance at the point of sale and the option of wrap-around labeling. IML is also beneficial in terms of recycling, because there is no need to separate materials.
About the IMDA
About Sonoco Europe
In roughly 70 operations across
Founded in 1899, Sonoco is a global provider of a variety of consumer packaging, industrial products, protective packaging, and displays and packaging supply chain services. With annualized net sales of approximately $4.8 billion, the Company has 20,000 employees working in more than 300 operations in 33 countries, serving some of the world’s best known brands in some 85 nations. For more information on the Company, visit www.sonoco.com.
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