“Consumer demand for clarity is a growing trend, not just related to ingredients and labeling, but with packaging itself, as more and more shoppers want to be able to see exactly what they are buying,” said
Tree Top has been successfully using Sonoco’s foil-based packaging for a number of years. For the new clear pouch project, Tree Top needed a clear, high-barrier structure that protects the product through filling, distribution, retail and consumer usage, while seamlessly integrating into Tree Top’s production process. Tree Top evaluated packaging from multiple suppliers, a process that included several rounds of shelf-life and vitamin retention testing, as well as machinability trials. Sonoco’s ClearGuard™ film structure was selected based on the results of these evaluations.
“This new pouch mirrors our corporate belief in transparency, honesty and trust,” said
Because ClearGuard packaging has exceptionally low oxygen and water vapor transmission rates to protect the food inside and preserve its shelf-life, it provides a transparent alternative to aluminum foil or metalized films – an important differentiator at a time when nearly fifty percent of consumers would choose one product over another simply because they can see the product inside its packaging. The ClearGuard liquid pouch has been proven to meet or exceed barrier and shelf-life requirements for a variety of growing product categories, and it can stand up to the demands of the retort process, which involves high pressure and high temperatures.
Tree Top's new, clear pouches come in six flavors:
To download a picture of the new packaging, visit https://app.box.com/s/iwn58blhxhmdj57q1z0y7yb60prr82el.
Founded in 1899,
About Tree Top
Tree Top is a grower-owned cooperative owned by nearly 900 apple and pear growers. The Cooperative was founded in 1960 in the heart of Washington’s apple country to create a sustainable market of products using “ugly” fruit not attractive enough to sell in the fresh market. Tree Top led the way in premium, quality juices and apple sauce and with its fruit expertise and trusted sources of fruit now produces the widest array of fruit-based products and solutions for consumers and for most of the world’s leading food and beverage manufacturers. Tree Top operates seven production facilities near the fruit in
Brian Risinger+843-383-7509 firstname.lastname@example.org
Source: Sonoco Products Company