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|Sonoco Announces New Brand for its Protective Packaging Division|
The new protective packaging segment is comprised of Sonoco's legacy protective packaging businesses, as well as Tegrant's three brands: Alloyd, Protexic and ThermoSafe. Sonoco Protective Solutions provides highly engineered, custom-designed fiber-based and expanded-foam protective packaging, temperature-assurance packaging and retail security packaging solutions.
"This branding strategy allows us to successfully leverage our diverse technologies and the combined talents of our protective packaging employees. It also allows us to take advantage of the Sonoco name while continuing to build on the Company's strong reputation for total solutions capabilities," said
"It was equally important that our brand encompass all that we do within our Protective division beyond engineered products and services, such as research, testing and consulting. With Sonoco Protective Solutions, we are confident we've accomplished that goal and created a 'common-sense' brand for those not familiar with our business."
Leach said the new branding strategy will also keep key brands like Alloyd and ThermoSafe in the marketplace for the foreseeable future. As part of the new strategy,
To learn more about the new Sonoco Protective Solutions business, stop by our booth at Pack Expo (Booth #S-1562 in the South Hall) or visit http://www.sonoco.com/productsservices/protectivesolutions.aspx.
Founded in 1899, Sonoco is a global provider of a variety of consumer packaging, industrial products, protective packaging, and displays and packaging supply chain services. With annualized net sales of approximately
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