|View printer-friendly version|
|Clear Plastic Can From Sonoco Offers Alternative to Traditional Metal Cans, Could Significantly Change Supermarket Landscape|
“With more than 47,000 products competing for attention in the average supermarket, standing out from the crowd is increasingly important,” said Sonoco President and CEO
The TruVue can, made with Sonoco’s patented FUSION Freshlock Technology™, is made of a highly engineered, multilayer plastic substrate that allows consumers to see the product inside. It incorporates the easy-open metal lid and metal bottom that consumers prefer on a traditional metal can. Most importantly, TruVue is the first clear plastic can to withstand the rigors of continuous retort systems without overpressure, performing in high-temperature and high-pressure environments. In addition, the unique construction of the TruVue can provides a more uniform heating experience, a quicker retort cycle and greater strength performance throughout the supply chain, compared to competitive formats. The package is non-BPA (BPA-NIA) for food contact.
A by-product of Sonoco’s i6 Innovation Process™, the TruVue Can delivers excellent contact clarity, which in turn creates dramatic shelf impact and communicates the fresh brand image today’s shoppers are looking for. It runs on fully depreciated equipment assets used for traditional metal cans, thereby minimizing additional capital investment, while delivering a true marketing and merchandising advantage for canned food companies.
“Changing consumer demands are driving the need for innovation among premium brands promising freshness, authenticity and improved quality from simpler ingredients,” Sanders added. “We have developed a revolutionary alternative to the traditional metal can that provides our customers the unique opportunity to reinvent their brand, without reinventing their production process.”
For technical information about the TruVue can’s performance, visit www.sonoco.com/productsandservices/plastics/truvuecan.aspx.
Images are available at https://app.box.com/s/ly2cb0bch3i0j4qis00mntqwp1myqogg.