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New Brand to Serve as Umbrella for All of the Company’s
Sustainable Packaging Solutions and Services
HARTSVILLE, S.C.--(BUSINESS WIRE)--Sep. 22, 2009--
Sonoco (NYSE: SON), one of the largest diversified global packaging
companies, today announced True Blue™, a new umbrella brand for
packaging solutions and recycling services that have met stringent
sustainability requirements. The Company is officially launching this
new sustainable brand at the Sustainable Packaging Forum in Atlanta, Ga.
To qualify for the Sonoco True Blue program, a package must clearly
offer an advantage over the package it is intended to replace, either
through the use of more sustainable materials or source reduction. A
package may also qualify if during the production process it uses less
energy, water or raw material, or results in fewer carbon emissions. Any
of these improvements should be verifiable via a life-cycle assessment,
by third-party certification or through recognition from an independent
industry organization.
“For more than a century Sonoco has been engaged in “green” initiatives,
long before sustainability was considered important. Now, we are taking
our efforts to a new level, a True Blue level, with the creation of a
brand for our packaging products and recycling services,” said Charles
Sullivan, Sonoco’s executive vice president, Consumer, adding that the
Company was recently named to the Dow Jones Sustainability World Index,
recognizing the Company’s economic, environmental and social performance.
“Customers now have a one-stop shop when looking for sustainable
packaging solutions that reduce environmental impact. Because Sonoco is
not committed to only one sustainable packaging platform, technology or
format, we can offer a breadth of solutions that incorporate the latest
research to fit a customer’s specific needs. The True Blue brand focuses
our environmentally responsible offerings to meet the unique needs of
our customers whether they need composite cans, flexible packaging,
rigid plastic containers, ends and closures, protective packaging or a
customized solution.”
Sullivan added, “Our designers, engineers and material scientists are
leading research efforts and spearheading some of the latest innovations
in the packaging field. Our True Blue brand draws together the immense
pool of skills and experience that we have across the Company dedicated
to developing superior design concepts that meet our customers’
performance, cost and sustainability requirements.”
Sonoco, a total packaging solutions provider, offers a full range of
packaging supply chain products and services from concept and design to
reclamation and recycling. Sonoco has developed a proprietary
sustainable packaging design software program that helps customers
reduce their packaging environmental footprint by substituting
materials, down-gauging structures and simplifying packaging to improve
its recyclability. Sonoco has established partnerships with many of its
customers to recover and recycle packaging and reduce landfill wastes
coming from the customer’s manufacturing, distribution and retail
locations. Sonoco Recycling facilities reclaim or recover more than
three million tons of material each year.
Derek Trader, Global Consumer Marketing Manager, said, “Sonoco’s
strength is in its total solutions capabilities. These include its
material recycling programs, its diversified product offerings, and its
technical acumen for sustainable packaging design. In addition to our
vertical integration in many raw material supply chains, we have
excellent external supplier relationships, which are critical in
executing the design and qualification work. Also, we provide
comprehensive technical support, such as physical and analytical
testing, distribution testing, and on-site equipment support for
specific product qualification and commercialization through our
state-of-the-art Packaging Development Center and field technical
service staff.”
Currently, the following products are a part of the Sonoco True Blue
brand: shaped and round composite cans, blow-molded plastic containers,
thermoformed packages, molded and extruded plastics products, ends and
closures, printed flexible packaging, point-of-purchase displays and
protective packaging. The Company also provides a wide range of
commercial and residential recycling services. Visit www.sonoco.com/trueblue
to learn more.
About Sonoco
Founded in 1899, Sonoco is a $4.1 billion global manufacturer of
consumer and industrial products and provider of packaging services,
with about 300 operations in 35 countries, serving customers in some 85
nations. Sonoco is a proud member of the Dow Jones Sustainability World
Index. For more information on the Company, visit our Web site at www.sonoco.com.
Source: Sonoco
Sonoco
Robin Montgomery, 843-383-7509
robin.montgomery@sonoco.com