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Newly Formed Organization Will Operate under the Trident Brand
HARTSVILLE, S.C.--(BUSINESS WIRE)--Oct. 28, 2009--
In an effort to improve its position in the marketplace, increase
productivity and grow the business overall, Sonoco (NYSE: SON), one of
the largest diversified global packaging companies, is combining its
Trident and Keating businesses into a single operating unit within its
Flexible Packaging division.
Trident, which employs approximately 250 people and has been a part of
Sonoco for 13 years, offers customers world-class packaging pre-press
services that deliver fully integrated and individually tailored
graphics management solutions. Keating is a premier supplier of
pre-press graphics in North America with fully automated rotogravure
cylinder engraving operations, including North America’s only
laser-engraving capability. Keating’s rotogravure engraving operations
are located in Charlotte, N.C., and Chester, Va., and its flexographic
plating operations are based in Oakville, Canada.
Rob Tiede, vice president, Global Flexibles and Services, said Sonoco’s
strategic decision to join together the operations was based on
opportunities within the marketplace and the synergies that existed
between Trident and Keating. He points out that the newly combined
businesses create a $40 million organization for Sonoco that is truly
global in nature.
“In bringing the two operations together, we are creating a more diverse
business with expanded graphics and service capabilities throughout
North America, a goal that has been important to both Trident and
Keating,” he explained. “It also means additional opportunities to
leverage existing customer relationships and further enhance our ‘one
face’ business philosophy with targeted consumer packaged goods (CPG)
companies.”
Tiede said the newly formed business will operate under the Trident
brand. He said that in addition to the obvious global implications, it
was determined the Trident name better represents the three primary arms
of the business: production artwork, color separation and tooling.
“With a single leadership team, more focused goals and a single business
strategy, we fully expect this new organization to be successful in
delivering brand management solutions for packaging businesses across
all global markets,” he said.
About Sonoco
Founded in 1899, Sonoco (NYSE: SON) is a $4.1 billion global
manufacturer of industrial and consumer products and provider of
packaging services, with about 300 operations in 35 countries, serving
customers in some 85 nations. Sonoco is a proud member of the Dow Jones
Sustainability World Index (DJSI), a global composite index that
recognizes leading global companies in terms of economic performance,
environmental stewardship and social responsibility. Sonoco also has
been ranked as one of the 100 greenest large companies in the United
States in Newsweek's inaugural Green Rankings, which evaluated the
country's 500 largest companies on their environmental performance,
green policies and reputation. Sonoco, which was listed 94th, had the
best ranking of any U.S.-based packaging company. For more information
on the Company, visit our Web site at http://www.sonoco.com.
Source: Sonoco
Sonoco
Robin Montgomery, 843-383-7509, robin.montgomery@sonoco.com