HARTSVILLE, S.C., Mar 23, 2010 (BUSINESS WIRE) -- Sonoco (NYSE: SON), one of the largest diversified global packaging
companies, today announced that its retail point-of-purchase (P-O-P)
display and packaging services business won eight Outstanding
Merchandising at Retail Achievement Awards (OMAs) at the 52nd
Annual Point of Purchase Advertising International (POPAI) competition.
POPAI's annual OMA competition recognizes the most innovative and
effective retail promotions. Judges from the P-O-P industry evaluated
more than 450 entries from 100 companies in 26 industry categories
during a two-phase selection process in determining the winners. Entries
were judged on design, innovation, interactivity and the proven ability
to lift sales.
"Being recognized for excellence by your peers is gratifying. However,
it really speaks to the effectiveness of Sonoco's talented retail
merchandising team's ability to effectively communicate our
understanding of the power of marketing at retail for our global
customers," said Gerson Heiderich, division vice president/general
manager, Sonoco CorrFlex.
Sonoco won Gold OMA awards for its BIC Create-A-Pack Mark-it(R)
Permanent Marker Display for Staples, Novartis Consumer Health Prevacid(R)24HR
Launch Displays and The Scotts Miracle-Gro Company Pallet Bridge
Displays for Lowe's. The Company also won a Silver OMA for its Elizabeth
Arden Ornaments Counter Display for CVS. Four Bronze OMAs were won for
Cadbury Adams USA Halls(R) National Display Program; Elizabeth
Arden CVS Holiday Fragrance Tower Display; Procter & Gamble Pampers(R)
Mixed Wipes 3X Floorstand Display; and Cadbury Adams USA Halls(R)
8+2 Permanent Counter Display.
Photos of these award-winning displays are available at the following
link: http://www.box.net/shared/yo7fgh8h74
About Sonoco
Founded in 1899, Sonoco is a $3.6 billion global manufacturer of
industrial and consumer products and provider of packaging services,
with more than 300 operations in 35 countries, serving customers in some
85 nations. Sonoco is a proud member of the Dow Jones Sustainability
World Index. For more information on the Company, visit our Web site at http://www.sonoco.com/.
SOURCE: Sonoco
Sonoco
Roger Schrum, 843-339-6018
roger.schrum@sonoco.com